Christmas Card Design
Client: Lemon Press
Project: Christmas Card
Date: October 2008
October seems a bit early to be doing a Christmas card doesn’t it! That was exactly the point of this one which will be sent out by the end of October to all Lemon Press customers. They wanted to be memorable by being the first card received and nudge anyone who had forgotten in plenty of time.
The design was a variation on the new logo where the normal leaves have been substituted for holly. Only the leaf shape is different, all the other elements and colours are consistent with the original. In the final version the client suggested adding the line ‘Another print run delivered early from The Lemon Press!’ which we did.
The card was designed to show off some of the inline processes that their new Heidelberg Speedmaster XL75 was capable of producing. It had a bespoke envelope with a subtle coating on to show the Lemon Press leaves and give a border to line the labels up to.
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