Artificial Grass Promotion
Hi-Tech Turf Project
Client: Hi-Tech Turf
Project: Product Launch
Date: June 2008
Hi-Tech Turf is a new company, based in North Wales, that supplies and installs the latest generation of artificial grass. Their client base is varied and includes domestic customers as well as golf clubs and councils.
A design was developed for the stationery and also for some display material that they would need on installations. They also required some display material for a show they were attending in Chester.
As part of the post-show follow up, an email marketing campaign was put together to thank prospects for calling on their stand. It highlighted the benefits of fitting artificial grass and, crucially, included several before and after pictures to show just how good it could look when fitted properly.
There was a second email designed specifically aimed at golf clubs or golf enthusiasts. This showed examples of putting and practice areas that have been installed by Hi-Tech Turf. This will be sent to a database of prospects including golf clubs and local councils Leisure & Recreation departments.
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