Plex Product Brochure
Plex Brochure Redesign
Client: Plex Display Limited
Project: Plex Display Brochure
Date: October 2008
Plex Display marketing collateral needed an update and redesign to keep it contemporary. The previous brochure had been successful but was over four years old despite several updates.
The brochure was the central piece of the campaign but there were additional pieces required such as product leaflets, assembly instructions and price lists.
Working closely with another designer, Kevin Long, we structured the project and reviewed every aspect. New photography was required, organising venues, supplying graphics, rewriting all the copy into a consistent format, creating a print specification, obtaining print quotes and working out a project schedule.
The design echoed the previous version by retaining an A4 landscape format. This set it apart from competitor’s literature and gave it a point of differentiation. The figures became illustrations and this gave the literature a more contemporary feel.
The cover was designed so that it could sit in an A4 portrait literature holder and look correct. The cover was laminated with a spot UV abstract image on the cover – a detail of one of the products.
The brochure itself was a 48p perfect bound booklet and was designed as a useful resource for Plex dealers and their customers. The quality and feel of the booklet means that it will not ‘be filed in the bin’ upon receipt.
The creation of the artwork was a difficult task due to the large number of set up or detail shots throughout the document. The new brochure was printed and released late in 2008.
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