Reddiseals Catalogue & Website
Reddiseals Direct Catalogue
Client: Reddiseals Limited
Project: Reddiseals Catalogue
Date: July 2008
Reddiseals has been a successful business for many years supplying carpenters and joiners with sash window replacement products.
In 2002, Reddiseals became a catalogue/direct mail based company and this required the creation of a direct mail catalogue in a handy A5 format.
The catalogue proved to be a success with the existing customers and the product range grew to match. Soon the catalogue had nearly 100 pages and was diversifying into different areas, such as casement window products and hinges.
The catalogue has remained in a consistent style and format for many years. In July 2008 though it was time for a makeover. There were some changes to the product range and the opportunity was taken to freshen it up. The design and layout was evaluated and concepts created for presentation to the client. The design did not need to be too radical, just enough to modernise and improve the layout.
Once the design was approved the task of creating the artwork was undertaken. Redesigning nearly 100 pages is a big task and takes some time. New photography was organised to show different finishes and whole sections needed to be restructured.
The artwork was completed and launched in September 2008.
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