Search Engine Marketing = More Website Visitors

Search Engine Marketing (SEM) is an important part of any website design created by Creative Plan. Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC) strategies are both integrated into the search engine marketing for every project.

“It is no longer enough to build a website and hope that you receive visitors. Businesses must focus on good, relevant and recent content as well as optimise their sites for keywords. If they can afford pay per click advertising, they should consider this option as well. Your business needs to be found online.”

Search Engine Marketing is important because both search engine optimisation and pay per click advertising are vital to the success of any project. There was a time when there was a ‘Field of Dreams’ philosophy to website design – “If you build it, they will come!” – and many website designers adopted this approach. This is no longer true for websites, it is very competitive and to achieve a prominent position in the search engines you need a structured plan and a clear focus.

Search Engine Marketing focuses on both SEO and PPC together. Search engine optimisation offers free and long term search engine visibility by working on aspects like on-page and off-page optimisation, inbound links, internal links, keyword density and relevancy. Pay per click advertising, pre-dominantly using Google Adwords, offers you the chance to pay to be found in highly competitive categories to give your website prominence.

At Creative Plan, we focus on Search Engine Marketing as a whole. We encourage our clients to consider running both options alongside one another. If you can get on the first page of the search engine with SEO and also with PPC then you double your chances to convert a customer.

If you would like to discuss Search Engine Marketing and improving your website’s visibility through natural (SEO) and paid listings (PPC) call 0845 643 4284 or contact us today.